Miller time, anyone?: MillerCoors, State Farm and a handful of other companies are reviving popular ad slogans to boost business, which raises the question:
What’s the best ad slogan of all time?
How Next Restaurant uses Facebook to separate fans from fanatics: Unlike virtually every other restaurant in the world, Next Restaurant doesn’t take walk-ins or accept reservations by phone. Instead, it sells the bulk of its seats all at once through its website. But as any loyal follower will tell you, it takes work to be in the position to buy a ticket — lots of it.
Photo: David Beran, left, and Grant Achatz in the kitchen of Next, which has 30,000 Facebook fans who call themselves “Next Stalkers.” Credit: Erik Unger
To master social media, think content, not tools: A Q&A with Arik Hanson, principal of ACH Communications, a Minneapolis-based digital communications consultancy.
What’s your #1 tip for social-media success?
Related stories from this week’s ‘Focus’:
Credit: socialmedia_nl / Flickr
Dr. Pepper’s risky strategy: From targeted ads to a men-only section on Facebook, Dr. Pepper has gone to great lengths to promote its new figure-friendly soda Dr. Pepper Ten. While the company’s controversial campaign has succeeded in generating buzz about the product, some in the industry question whether the move will end up alienating the brand’s female consumers, who often have the final say on which products make it to the checkout counter.
What do you think of Dr. Pepper’s approach?
