6 ideas on building buzz that you can steal from Apple
While there isn’t another company that has the cash reserves Apple has nor is there one that is as innovative, there are some things you can learn (and shamelessly steal) from the way the organization builds buzz and excitement.
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‘This American Life’ pulls back on Apple factory story: Ira Glass, host of the Chicago Public Radio-produced program “This American Life,” has retracted a controversial story the weekly radio show aired in January about harsh working conditions at a plant in China that manufacturers iPhones and iPads for Apple Inc. In an email to Crain’s, Mr. Glass says the story “contained significant fabrications” and many of the story’s claims have since been disputed by the Chinese interpreter for Mike Daisey’s story. The show aired on WBEZ-FM on Jan. 6.
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Giving Siri a run for her money?: Ashish Patwa says he hopes to break into the digital personal assistant space with Cluzee, a free app he created for Android-powered devices.
Do you (or would you) use a digital personal assistant like Siri?
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From the Chicago Tribune:
Amazon Price Check app draws protests from some retailers: Critics say the app creates unfair competition in states where Amazon does not pay sales taxes.
